Jeff DeGraff is a Professor at the Ross School of Business, University of Michigan and the founder of the Innovatrium. Jeff is a well-known speaker with a mission to bring innovation to everyone everywhere. He has consulted with many Fortune 500 companies, such as General Electric, Coca-Cola, Google, and Mercedes-Benz, about building innovation strategy and competency. An author of many books and articles published in Inc. and LinkedIn, his opinions appear in Business Week, US News and World Report, and the Wall Street Journal, just to name a few. His Public TV program “Innovation You,” his book with the same title, and his segment in Michigan Radio called “The Next Idea” encourage and empower individuals to innovate in their every-day life. His latest book is “The Innovation Code,” co-authored with his wife, Staney DeGraff. They are collaborating on “The Creative Mindset” to be released in September 2020. His simultaneously creative and pragmatic approach to making innovation happen has led clients and colleagues to dub him the “Dean of Innovation.”
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